Nike. Apple. Coca-Cola. These are just a few of the most iconic logos that we recognize around the world. With some thought and execution – the logo becomes the most powerful asset for a client’s brand. It’s the most important first impression of a brand.
As you can see, the design of the logo is extremely important. Achieving and creating a custom logo takes time and skill in developing what the brand wants their audience to visually remember. Designing a logo from scratch can seem overwhelming, which is why we have outlined four tips to keep in mind when designing a new logo.
Stay true to the brand
Logos can tell the story of a company brand. Some of the most important and iconic logos have demonstrated the company’s values and mission to its customers. For example, Nike’s iconic logo features a swoosh. The shape is an arc of movement. The mythological associations for the brand Nike are flight, victory and speed. Logos that stay true to a brand can leave an everlasting impression.
Keep it simple
An important tip to remember is that less is more. You don’t want to look at a logo that is overwhelming and distracting. People tend to respond positively to logos that are effectively designed in a simple and clean manner. It’s very easy to get tempted with distracting fonts, colors and images but simple designs tend to leave people with a better impression of a brand.
Related: Why Company Branding is Important
Just like with anything color is extremely important. Have you ever noticed that Apple stays true to incorporating white in almost all of their products and marketing? At first, Apple used an apple design with a rainbow but then changed to only using a white logo. The idea behind using white is that it symbolizes simplicity. Each color has a meaning and implication. The best way to choose a color for a logo is to research what each color is associated with and how it fits into your brand’s mission. For example, red is commonly referenced to energy, which is why it’s successful in marketing campaigns with Coca-Cola and race cars. The best way to go about creating a brand’s logo color scheme is to do some background research or perhaps have a focus group with potential customers to see how they react to certain colors on a logo.
Think outside the box
Designs can be popular now but that doesn’t mean they will be trending down the road. Having a logo that has longevity is what every brand strives for. The key is to invest in a design that is unique and true to your brand. Don’t fall into the mindset of copying other brands. Be innovative, and don’t forget to stand out from all the other logos.
Are you ready to take your company branding to the next level? Contact the experts at Shrapnel Media.